Results For "EY"
1027 News Found
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
In Digital OOH By M4G Bureau - June 26, 2021
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
Hamdard Labs vests Havas Media with media duties for food div
In OOH News By M4G Bureau - June 22, 2021
The offline media mandate covers the beverage brand RoohAfza and its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added food products.
‘Let’s think about what OOH could be, not how it was’
In Viewpoints By N Jayalakshmi - June 17, 2021
The opportunity now is to start rethinking about what OOH could mean – beautiful stories, told simply, in a compelling way, says Laura Jordan Bambach, President and Chief Creative Officer, UK, Grey in an exclusive interaction with N Jayalakshmi. As Laura points out, now is perhaps the best time to reboot and infuse the OOH medium with the much needed creativity. This means integrating the medium and the message with the environment in which you engage with the consumer.
Havas Media Group India announces key leadership appointments
In OOH News By M4G Bureau - June 16, 2021
The new elevations are part of the group’s focus on investing in people and consolidating client businesses under the global Mx operating system.
Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites
In OOH News By M4G Bureau - June 09, 2021
The sites on prime highways, SV Link Road, and on railway overbridges were offered by Bright Outdoor Media.
Kinetic France inks pact with Hivestack for programmatic DOOH
In Digital OOH By M4G Bureau - June 04, 2021
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”
Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy
In OOH News By Rajiv Raghunath - June 01, 2021
Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.
