Amiya Swarup, Partner, Marketing Advisory Services, EY to speak at OAC 2022

In OOH News By M4G Bureau - July 25, 2022

Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business

Peeyush Bachlaus, Core Leadership - New Paints Business Project Team, Aditya Birla Group, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 25, 2022

Peeyush is an experienced marketer who, in his own words, is a big fan of outdoor advertising

Rekha Nahar, GM - Marketing, Jockey, part of OAA 2022 Jury panel

In OOH News By M4G Bureau - July 14, 2022

Rekha is responsible for the overall brand and marketing initiatives for Jockey and comes with expertise in business strategy, brand building, managing large product categories & businesses, strategic projects, marketing and sales management.

Archana Aggarwal, VP - Media, Airtel, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 11, 2022

With 25 years of experience behind her, Archana is an accomplished media professional, who has done stints with leading agencies such as Group M & McCann-Erickson, across key clients like HUL, Kellogg’s, Bajaj Auto, Coca-Cola and many more.

57% consider brand’s reputation while making a purchase: Axis My India CSI Survey

In Research By M4G Bureau - July 05, 2022

31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.

Skechers Outdoor goes the extra mile with Kasol Trail Run

In Campaigns By M4G Bureau - July 04, 2022

The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.

India TV Marketing Head Nikhil Mathur part of OAA 2022 Jury

In OOH News By M4G Bureau - June 28, 2022

Nikhil Mathur has 15 years of experience in brand marketing and events and has played an instrumental role in establishing several key news media brands.

EV charging network Volta collaborates with America's largest grocer The Kroger Co.

In Digital OOH By Rajiv Raghunath - June 22, 2022

With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network

For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling

In Campaigns By M4G Bureau - June 17, 2022

The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.