Results For "EY"
1027 News Found
Videocon's festive OOH promotes D2H in the East
In OOH News By Nabamita Chatterjee - October 18, 2013
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.
Times OOH appoints Nicholas Maley
In OOH News By VJ Media Bureau - October 15, 2013
Nicholas will be operating from Europe to drive revenues for Times Innovative Media (TIM) and TIM Delhi Airport Advertising (TIMDAA)
Is TV's loss OOH's gain?
In OOH News By Vjmedia Work Team - October 08, 2013
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.
Vodafone sets sail on a new OOH vehicle
In OOH News By VJ Media Bureau - October 04, 2013
Executed by Aiswaria Advertising, the branding activity was done on a passenger boat in the Alleppey district of Kerala.
ITC grabs eyeballs at Chennai's mega bus terminus
In OOH News By VJ Media Bureau - August 20, 2013
The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.
'Need more cost effective infrastructure solutions'
In Viewpoints By M4G Bureau - August 14, 2013
SPS Group, is a leading name in the iron and steel sector, they have been a constant spender on OOH in order to engage their target consumers. Outdoor Asia chats up with Kunal Gurnani, GM- Media & Communications - SPS Group, to know more about what drives their spends on OOH.
'Creative agencies need better medium understanding'
In Viewpoints By M4G Bureau - August 09, 2013
Keyur Shah, CEO - Precious Metals Business Muthoot Pappachan Group, on why there are not many creative agencies who specialize in OOH creatives and much more....
Zee Bangla scripts 3D innovation
In Campaigns By Nabamita Chatterjee - July 27, 2013
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
OOH is an eco system, not just a medium
In Viewpoints By M4G Bureau - July 25, 2013
Sandeep Tarkas, President - Customer Strategy (Future Group) & CEO (Future Media), CEO(T24) India, feels it is time we looked at OOH as something beyond being a mere medium.
