Results For "EY"
1027 News Found
'OOH should be innovative, engaging and participative'
In Viewpoints By M4G Bureau - December 06, 2013
Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.
'Digital and innovations key to higher OOH spends'
In Viewpoints By M4G Bureau - December 05, 2013
Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.
Is OOH a man's world? The women speak out...
In OOH News By VJ Media Bureau - December 03, 2013
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…
'Just open up', says Tata Docomo and how!
In Campaigns By Bhawana Anand - November 30, 2013
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.
Reliance goes all out on OOH with new 3G offer
In Campaigns By MunmunSaha - November 29, 2013
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.
Pan Vilas goes high on OOH
In OOH News By Bhawana Anand - November 28, 2013
Pan masala brand Pan Villas executes a high recall campaign in North India
Meru Cabs to offer new branding possibilities
In OOH News By VJ Media Bureau - November 21, 2013
The fleet taxi operator plans to provide new advertising platforms to brands that go beyond body wraps.
UP Talks OOH: Keynote address by Shree Prakash Singh
In OOH News By VJ Media Bureau - November 14, 2013
Kick starting the 3rd edition of Talks OOH to be held in Uttar Pradesh on November 15th in Lucknow, the keynote address will be delivered by Shree Prakash Singh, Special Secretary, Urban Development Department, Uttar Pradesh.
India Green promotes"Green Livingâ€
In OOH News By Nabamita Chatterjee - October 25, 2013
Executed by ABC Advertising, the creative of this campaign has been the most unique aspect which has attracted numerous eyeballs.
OLX's'click, upload & sell' campaign
In Campaigns By Bhawana Anand - October 21, 2013
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.