96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

In Research By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 25, 2024

Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.

Godrej Appliances and MOMS surprise travellers with an innovative baggage claim experience

In Campaigns By Sakshi Sanghavi - June 13, 2024

The campaign was executed on the baggage conveyor belt of the Goa Mopa airport

hBits onboards Saumil Parekh as Chief Marketing Officer

In OOH News By Sakshi Sanghavi - June 12, 2024

With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy

‘Robust OOH metrics key to transparency, trust, collaboration’

In OOH News By Vasant Jante - June 10, 2024

Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress

Ocean Outdoor announces Group CEO succession

In OOH News By Rajiv Raghunath - June 03, 2024

Current COO and CFO Stephen Joseph appointed Chief Executive Officer; Tim Bleakley to become Chairman upon transition in January 2025

Joy Bhattacharjya, CEO - Prime Volleyball League, Sports Analyst to conduct The Quintessential OOH Quiz at OAC

In OOH News By M4G Bureau - May 30, 2024

The open quiz contest will have the participation of all OAC 2024 delegates; attractive prizes for winner & runner-up

‘OOH Expo 2024 is a platform to drive awareness’

In Digital OOH By M4G Bureau - May 28, 2024

Venkatesh Sanjeeva, Director - CEO at Radiant Synage tells Media4Growth why there is a need for a platform like OOH Expo and how the company will be leveraging it to communicate its positioning as a trusted partner in a client’s digital signage journey.

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3

In Campaigns By Sakshi Sanghavi - May 27, 2024

Phulera’s favourite laukis transformed into larger-than-life inflatable balloons, displaying Panchayat’s new season premiere date! They rode atop local cabs in Mumbai, Delhi, and Jaipur, and were strategically positioned in key markets leading up to the launch

Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress

In OOH News By M4G Bureau - May 21, 2024

Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements