OAP celebrates its 17 year journey on OOH

In OOH News By M4G Bureau - July 08, 2019

Outdoor Advertising Professionals (OAP) India has completed 17 years in the OOH business and the organization leverages the outdoor medium in Bengaluru, Mumbai, Kolkata and Guwahati to highlight the occasion

Final leg of OAA 2019 Jury meet in Mumbai today

In OOH News By M4G Bureau - July 05, 2019

OAA 2019 winners will receive the awards at the OAA 2019 awards function at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, on July 27 evening

Chimp&Z Inc bags Redstone Group’s 360° marketing mandate

In OOH News By Pray Jani - July 05, 2019

The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company

Ocean appoints Phil Hall, Stephen George as co-MDs for UK

In OOH News By Rajiv Raghunath - July 01, 2019

Hall, who departs UK’s leading media agency MediaCom after an 18 year stint, will oversee Ocean’s UK commercial operations. Steve George takes responsibility for the franchise and development functions in the UK

Jaguar sponsors Ocean’s UK-wide Wimbledon coverage

In Digital OOH By M4G Bureau - July 01, 2019

Content partnership with All England Lawn Tennis Club includes live broadcast of both Finals

Toyota’s latest campaign calls out to backpackers

In Campaigns By Pray Jani - June 27, 2019

Toyota leverages OOH formats to promote its latest launch Glanza in the metros

Revised draft BBMP ad bylaws to be presented to HC soon

In OOH News By Ria Banerjee - June 27, 2019

The revised draft ad bylaws to be presented for court hearing in 2-3 days

oOh!media expands digital roadside footprint leveraging data and insights

In Digital OOH By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

oOh! expands roadside DOOH inventory

In Gallery By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

Bengaluru large format media owners stepping up efforts to put business back on the rails

In OOH News By Ria Banerjee - June 26, 2019

Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces the advertisement bylaws of 2006