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ZEE5’s dynamic billboard engages commuters
In Campaigns By Bhawana Anand - August 06, 2019
The OTT brand leverages data and technology to tap commuter attention during the monsoon-led traffic delays in Mumbai
‘Urbanization is a huge benefit for the OOH industry’
In OOH News By Pray Jani - August 02, 2019
Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019
WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14
In OOH News By Rajiv Raghunath - August 01, 2019
This exclusive invitation-only occasion will be the first joint event held by the three associations
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
In OOH News By Pray Jani - July 27, 2019
Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory
15th Outdoor Advertising Convention underway in Mumbai
In OOH News By M4G Bureau - July 26, 2019
OAC 2019 is centred on the theme of ‘OOH 2.0! The Revolution Begins Here’
IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman
In OOH News By M4G Bureau - July 26, 2019
Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years
Team GB‘s Tokyo 2020 Olympic Games countdown goes big on Ocean screens
In Digital OOH By M4G Bureau - July 25, 2019
The campaign supports Only One Year to Go celebrations planned for Team GB in Manchester and at Westfield London
Broadsign to power China’s Oriental Sunrise Media digital signage network
In Digital OOH By M4G Bureau - July 24, 2019
The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network
OOH Expo 2019 to be inaugurated on July 26
In OOH News By Pray Jani - July 23, 2019
The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others
CRM, Loyalty & Data-driven Marketing expert Ajay Row to speak at OAC 2019
In OOH News By M4G Bureau - July 23, 2019
G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’