It’s a new branding game at SA cricket tournament

In OOH News By Bhawana Anand - September 18, 2019

Even as major national brands make their presence at the South Africa series, there are interesting new tie-ups with brands like Amul in tie-up with the South African team

UNIQLO’s unmissable cubical OOH presence

In Gallery By M4G Bureau - September 16, 2019

The Japanese apparel brand undertakes unique display activity to mark the opening of its 1st ever store in India

From Tokyo to Delhi: UNIQLO approaches touchpoints for branding

In Campaigns By M4G Bureau - September 16, 2019

The Japanese apparel brand undertakes unique display activity to mark the opening of its 1st ever store in India

oOh! turning NZ bqs into immersive mini sports arenas

In Digital OOH By Rajiv Raghunath - September 13, 2019

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

HP Inc. leverages retail stores with programmatic DOOH campaign

In Digital OOH By M4G Bureau - September 13, 2019

The brand demonstrates wireless printing feature through the video messaging in Indonesia

Taproot Dentsu crafts OOH campaign for shaze’s Hosting Collection

In Gallery By - September 11, 2019

The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch

Taproot Dentsu crafts OOH campaign for Shaze’s Hosting Collection

In OOH News By M4G Bureau - September 11, 2019

The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch

‘The strength of OOH is that it is captivating’: Ramesh Kaushik

In Viewpoints By Bhawana Anand - September 11, 2019

Ramesh Kaushik, VP- Brand Experience, Blackberrys shares that in this age of digital evolution, OOH holds a significant place in the brand’s media plan

The Body Shop onboards Shraddha Kapoor as new brand face

In OOH News By M4G Bureau - September 10, 2019

The brand has launched 1st ever TV commercial; plans to further enhance the new brand face by adding other media promotions including outdoor branding

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others