Luxury automobile brands park in style!

In Campaigns By M4G Bureau - December 03, 2019

Brands like Jeep, KIA motors, MG Hector & Lexus leverages secured places like airport to station their cars in order to give a 1st hand look & feel to premium audience

McDonald’s drives outlets footfall with local train audio ads

In Campaigns By Pray Jani - November 29, 2019

The brand leveraged the audio advertisement medium in Mumbai Locals trains to promote their latest offers, encouraging masses to grab a quick bite at their nearest McDonald's outlet

‘pDOOH is truly transformational’

In Viewpoints By Bhawana Anand - November 25, 2019

Programmatic DOOH is still finding its ground in the conventional dominated Indian OOH Industry. However, it is expected to transform the DOOH ballgame, says Gulab Patil, Founder & CEO of Lemma Technologies. Edited excerpts of the interview

Bureau of Outreach & Communication invites revised rates for DOOH media

In OOH News By M4G Bureau - November 20, 2019

The LED/LCD & Digital boards rates are invited for new railway station classifications

Taj Mahal Tea flaunts 1st ever female Indian musician taken on board

In Campaigns By Pray Jani - November 20, 2019

Nirali Kartik, Taj ki nayi awaaz, prominently appears on the brand’s latest OOH campaign

DMRC metro check-in facility to make airport bound passengers’ travel convenient

In OOH News By M4G Bureau - November 20, 2019

The facility at present caters 400-500 passengers of Air India and Vistara every day

MCGM bullish on DOOH but no clarity on traffic deptt permissions

In OOH News By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

Jeep makes 18 ft. tall presence at Bengaluru International Airport

In Gallery By - November 14, 2019

Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value

‘Groundwork must for mall activations’

In OOH News By Pray Jani - November 14, 2019

Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event

Jeep makes 18 ft. tall presence at Bengaluru International Airport

In Campaigns By Bhawana Anand - November 14, 2019

Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value