DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen & Dentsu Webchutney

In OOH News By M4G Bureau - January 07, 2020

The announcement also reinforces DAN's legacy to retain all its agency founders who chose to partner and participate with the network through various strategic acquisitions.

GoaMiles keen to tap cab-top DOOH media business

In OOH News By Pray Jani - January 07, 2020

With the Goa state govt expressing interest in DOOH and with no other players currently operating in the state, GoaMiles, the regional cab hiring app, is keen to leverage the opportunities in cab-top DOOH media.

Will wi-fi on board Metro trains alter ad consumption patterns?

In OOH News By Bhawana Anand - January 07, 2020

Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption

BBC marks launch of new vampire show with clever play of shadows

In Gallery By M4G Bureau - January 06, 2020

In honour of a new version of Dracula on the small screen, the BBC has unveiled two billboards that, when lit, create a silhouette of the Transylvanian count’s face.

Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters

In Campaigns By Ria Banerjee - January 03, 2020

The brand leverages festive time with an on-ground activity designed to build bond with the audience

BJP kick-starts campaigning for Delhi Assembly Election with heavy OOH plan

In OOH News By M4G Bureau - December 27, 2019

The political party plans to promote their achievements and party’s commitments through a wide spread outdoor communication

Unacademy cracks code for uncluttered presence with “Let’s Crack It”

In Campaigns By Bhawana Anand - December 20, 2019

Karan Shroff, Vice President Marketing at Unacademy shares the essence of OOH in 1st ever integrated brand campaign

Daktronics launches most reliable OOH digital billboard

In OOH Solutions By M4G Bureau - December 20, 2019

DB-6000 LED comes with System Health, an annual subscription that provides diagnostic information about every part of the display hardware

BLR airport set to become hub of experiential & entertainment

In OOH News By M4G Bureau - December 20, 2019

Phase 1 Experiences and Embassy Group join hands to develop first multi-purpose venue in India to host events and other activity at the airport

Tata Tea Premium touches Delhiites’ hearts via its lifeline

In Campaigns By M4G Bureau - December 18, 2019

As part of the integrated hyperlocal campaign, the brand takes an interesting route to evoke Dilli's regional pride by Delhi metro wrapping