Donald Joshi is a middle-class man promoting JP Infra’s new project

In OOH News By Bhawana Anand - February 18, 2020

A real estate giant connects with masses through a bobble head character talking about his dreams

Kotak Mutual Fund takes Investor Education to the Next Level

In OOH News By M4G Bureau - February 17, 2020

The BFSI brand launches a Pan-India campaign across platforms introducing Mr. SIP to consumers including OOH

Bus branding takes rural marketing many a mile: Rural marketing expert Prashant Mandke

In OOH News By Pray Jani - February 11, 2020

The quality of bus media is improving everywhere

Western Railway bullish on advertising revenue growth

In OOH News By Pray Jani - February 11, 2020

G V L Satyakumar, Divisional Railway Manager, Mumbai Division, Western Railway & Jagriti Singla, Senior Divisional Commercial Manager, Western Railway cite the new advertising avenues being created

Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner

In OOH News By M4G Bureau - February 10, 2020

The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions

‘LIC has been using transit media for over 60 years now’

In OOH News By Bhawana Anand - February 10, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

In OOH News By Bhawana Anand - February 10, 2020

Metro network is cut out for DOOH expansion, says DK Sharma

GroupM estimates growth of 10.7% for Indian Ad market in 2020

In Research By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020

Rail infra modernisation, high speed trains likely to create more advertising avenues

In OOH News By M4G Bureau - February 04, 2020

4 station re-development projects and operation of 150 passenger trains would be done through the PPP mode: Budget 2020-21