Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

The Muthoot Group unveils new branding identity in Chennai

In OOH News By Bhawana Anand - March 02, 2020

The BFSI Group is a foremost brand to leverage semi-naming branding at CMRL metro network

Collaborate to evangelise transit media

In Gallery By - February 28, 2020

Suresh Balakrishna, CRO, Hindu Group underscored the need for concerted effort to bolster the image of the transit media itself among the advertisers

Bus branding takes rural marketing many a mile

In Gallery By - February 28, 2020

Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere

Western Railway bullish on advertising revenue growth

In Gallery By - February 28, 2020

G V L Satyakumar, DRM, Mumbai Division & Jagriti Singla, Senior DRM, Western Railway cite the new advertising avenues being created

‘LIC has been using transit media for over 60 years now’

In Gallery By - February 28, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

OnePlus appoints Siddhant Narayan as Head of Marketing

In OOH News By M4G Bureau - February 27, 2020

He will be responsible for elevating the brand’s position by spearheading the marketing strategy

Cabinet nod for Karnataka Open Places Amendment Bill 2020 poses greater challenge to Bangalore OOH

In OOH News By M4G Bureau - February 21, 2020

The state cabinet plans to extend the provisions of the Act to the entire state including areas under panchayats

Ocean Outdoor restructures UK sales team

In OOH News By M4G Bureau - February 20, 2020

The new structure will be operational from the start of April, shortly after Ocean relocates to new Soho premises in Argyll Street, close to Oxford Circus; London Nick Shaw is elevated to Chief Revenue Officer

2019 a transformation year for UK’s Ocean Outdoor

In OOH News By M4G Bureau - February 19, 2020

The year marked significant rise in Ocean Outdoor revenues and earnings, with EBITDA increasing by 10.5% to £33.6 million on a proforma basis