OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience

CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network

In Digital OOH By Rajiv Raghunath - June 18, 2020

As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way

DAN India appoints Rajni Menon as Head of Solutions Development & Chief Strategy Officer

In OOH News By M4G Bureau - June 17, 2020

In her new role, Rajni will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India

'Customers like to see ads narrating brands' initiative for community'

In Research By M4G Bureau - June 17, 2020

Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic

Capital Group instigates responsibility factor in Mumbaikars

In Campaigns By Pray Jani - June 16, 2020

Mumbaikars are being reminded of their responsibility to wear mask and maintain social distancing as the threat of Coronavirus prevails through a social welfare OOH campaign

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

In Research By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

Outdoor Asia June Edition: Out Now

In OOH News By M4G Bureau - June 11, 2020

The edition takes a deep dive into the world of changing airport advertising, rural marketing and growing relevance of pDOOH in the new era of Covid19

Mumbai High Court retains previous order issued in license fee matter

In OOH News By M4G Bureau - June 08, 2020

The next proceeding is now scheduled for 12th June as the learned counsel representing case for the corporation has asked for a week’s time

MediBuddy & DocsApp merge to create India’s largest digital healthcare platform

In OOH News By M4G Bureau - June 05, 2020

The entity has attracted INR 150 Crore INR in funding from marquee investors to further revolutionise digital healthcare & telemedicine sector

JadeBlue innovates yet again on Environment Day

In Campaigns By M4G Bureau - June 05, 2020

The creative agency Fresh Lime Soda Creatives designed a relevant and topical ambient campaign to send a strong message at the time of pandemic