‘Airport traffic to reach pre-COVID levels by Jan 2021’

In OOH News By M4G Bureau - December 03, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

Prega News to run OOH campaign with new brand ambassador Anushka Sharma

In OOH News By M4G Bureau - December 01, 2020

A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport

Hyderabad media owners protest against govt’s hoardings removal order

In OOH News By M4G Bureau - November 30, 2020

The local outdoor media owners' association has appealed to the Minister of State for Home Affairs to intervene in the matter

JCDecaux UK wins Manchester City Council DOOH advertising contract

In Digital OOH By M4G Bureau - November 26, 2020

The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021

OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research

In Research By M4G Bureau - November 25, 2020

58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)

Bandhan Bank ties up with Kolkata Metro for smart card branding

In OOH News By M4G Bureau - November 25, 2020

The brand believes that this one-of-a-kind branding option will help it to gain immense visibility

Professional female mountaineers take charge for Skechers’ OOH campaign installation

In Campaigns By M4G Bureau - November 19, 2020

The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)

Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

In OOH News By M4G Bureau - November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

Havas Group India appoints Prashant Tekwani as EVP & Business Head of Havas CX, India

In OOH News By M4G Bureau - November 17, 2020

Havas Creative globally recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.

ICICI Lombard provides cycles and helmets to Mumbai Dabbawallas as Diwali gift

In Campaigns By M4G Bureau - November 17, 2020

The effort is in sync with the brand’s aim to help different set of stakeholders restart their lives, under its #RestartRight campaign