Results For "EV"
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OOH those exits & entries of 2020
In OOH News By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element
Campaigns that kept the OOH sheen alive in 2020
In OOH News By Bhawana Anand - December 29, 2020
These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown
Ferrero Rocher spreads ‘Golden Experience’ at Airports
In Campaigns By M4G Bureau - December 29, 2020
The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks
Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers
In Digital OOH By M4G Bureau - December 21, 2020
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
Purplle appoints Essence as integrated media agency of record in India
In OOH News By M4G Bureau - December 17, 2020
Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers
Kinetic appoints Keith Kaplan as Global CEO
In OOH News By Rajiv Raghunath - December 10, 2020
Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings
Global ad spend rebound likely in 2021, says report
In Research By M4G Bureau - December 09, 2020
MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination
WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022
In OOH News By M4G Bureau - December 08, 2020
The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021
Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights
In Digital OOH By M4G Bureau - December 07, 2020
Technology has been developed in partnership with Darabase