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Birla Estates gives Worli artistic facelift with Mumbai Rising initiative
In Campaigns By M4G Bureau - March 19, 2021
Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.
Tech innovation for better health: Fujifilm’s campaign msg
In Campaigns By M4G Bureau - March 17, 2021
The OOH campaign has been spotted in Delhi across varied formats.
BJP-led UP Govt, AAP-ruled Delhi Govt go big on OOH to highlight achievements
In Campaigns By - March 15, 2021
The massive campaigns provide the much needed props to regional OOH operators
OOH Capital pioneers specialist OOH advisory & consultancy services
In OOH News By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape
Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO
In OOH News By M4G Bureau - March 12, 2021
Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network
Carat India appoints Ashish Singh as Vice President - Planning
In OOH News By M4G Bureau - March 09, 2021
Ashish Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients
Hyderabad airport recovers 66% of domestic traffic in January 2021
In OOH News By Bhawana Anand - March 08, 2021
With this tally, the Rajiv Gandhi International Airport in Hyderabad becomes the world's 3rd fastest-growing airport and the highest among the ‘Big 4’ post pandemic.
BMW 3 Gran Limousine makes a grand splash on OOH
In Campaigns By Bhawana Anand - March 05, 2021
Launched with an exciting teaser & reveal campaign, the luxury automobile brand makes a successful launch of its much-awaited vehicle
JCDecaux launches tool to study impact of OOH creatives
In OOH News By M4G Bureau - March 03, 2021
The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands
I&B Ministry releases new guidelines for Outdoor Publicity
In OOH News By Bhawana Anand - March 02, 2021
The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.