Volta collaborates with Walgreens to expand reach in US

In OOH News By Rajiv Raghunath - February 18, 2022

Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US

Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022

In OOH News By M4G Bureau - February 17, 2022

OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.

Meenakshi Menon to speak at in-person India Talks OOH conference in Mumbai on March 8

In OOH News By - February 17, 2022

Meenakshi Menon will be addressing the conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.

Ocean Outdoor revenue rises 44.4% in 2021

In OOH News By M4G Bureau - February 16, 2022

Ocean CEO Tim Bleakley says: “The medium went from strength to strength during 2021 as Covid restrictions were lifted and vaccination programmes rolled out.”

ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Australia’s OOH industry records 24% net revenue growth in 2021

In OOH News By Rajiv Raghunath - February 03, 2022

DOOH accounts for 58.8% of total net media revenue

Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta

In OOH News By Rajiv Raghunath - February 03, 2022

Government’s thrust on urban transformation, transit infrastructure development, would have a positive impact on OOH/DOOH media investment opportunities

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

Connect Network reinforces leadership team, Anjum Tanwar to lead OOH business

In OOH News By M4G Bureau - January 31, 2022

Bhumika Shajwani joins as Managing Partner to spearhead the national business development and Gujarat; Ritesh Bhatt appointed as Sr. Business Director, Sanjay Rao as VP to lead South Region

Global ad spends to grow at 9.2% in 2022: dentsu forecasts

In Research By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn