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1822 News Found
Laqshya Media crafts immersive 3D anamorphic installation for Tanishq
In Digital OOH By M4G Bureau - April 14, 2022
The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point
Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022
In OOH News By M4G Bureau - April 12, 2022
The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.
GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia
In OOH News By Rajiv Raghunath - April 11, 2022
The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
Greater Chennai Corporation exploring ways to boost ad revenues
In OOH News By M4G Bureau - April 11, 2022
The civic body is reportedly looking to amend the Chennai City Municipal Corporation (CCMC) Act
'AOOH helps a brand reach the right people at the right time and at the right moment'
In Viewpoints By N Jayalakshmi - April 11, 2022
As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.
Broadsign appoints John Dolan as VP, Global Head of Media Sales
In OOH News By Rajiv Raghunath - April 07, 2022
Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification
Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms
In OOH News By Rajiv Raghunath - April 07, 2022
“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich
It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding
In OOH News By Rajiv Raghunath - April 07, 2022
Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies
TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad
In OOH News By M4G Bureau - April 05, 2022
The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.
Devangi Outdoor wins rights on hoardings from Mumbai CST Commercial Div
In OOH News By M4G Bureau - April 01, 2022
The tenders were issued by the Commercial Division of Mumbai CST, Central Railways