‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’

In Digital OOH By M4G Bureau - April 13, 2023

“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.

Global media consumption grows at accelerated 2.7% in 2022: PQ Media report

In Research By M4G Bureau - April 10, 2023

Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.

Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022

In OOH News By M4G Bureau - April 04, 2023

Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.

Ocean Outdoor wins planning consent for advertising “sleeve” around historic Marble Arch

In OOH News By M4G Bureau - April 03, 2023

Revenue raised will help conservation charity English Heritage repair the London landmark

ideacafe.agency appoints Fabian Trevor Cowan as Chief Growth Officer

In OOH News By M4G Bureau - April 03, 2023

Fabian He brings with him over 27+ years of professional experience.

Stroer publishes 4th Sustainability Report, expands climate strategy

In OOH News By M4G Bureau - March 31, 2023

Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings

Ocean Outdoor takes DeepScreen® to a whole new level

In Digital OOH By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

Numbat GmbH goes all-in on Broadsign to power EV charger ad network

In Digital OOH By Rajiv Raghunath - March 29, 2023

German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform.

Sustainability will take centre stage at Global Congress in Lisbon: WOO

In OOH News By M4G Bureau - March 28, 2023

The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.

Ampere joins hands with RCB to sync ‘Har Gully Electric’ with ‘Har Gully Cricket’

In OOH News By M4G Bureau - March 28, 2023

The collaboration comes up ahead of IPL 2023