Can OOH go beyond commoditisation? This panel @ OAC 2023 has some answers

In OOH News By N Jayalakshmi - July 31, 2023

The concluding session of Outdoor Advertising Convention 2023 held during July 28 and July 29 at the Manekshaw Centre in Delhi had a power packed panel discussing ways of preventing the commoditisation of OOH buying.

What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads

In OOH News By N Jayalakshmi - July 29, 2023

Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.

OAC 2023 clicks on talent, technology & creativity as growth levers

In OOH News By N Jayalakshmi - July 29, 2023

The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a line-up of sessions that focused on critical aspects that can take the OOH medium to new heights.

‘Location, scale & timing: make our wallscapes so desired’

In Campaigns By Rajiv Raghunath - July 27, 2023

For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.

‘OOH Expo holds significant importance for businesses’

In OOH Solutions By M4G Bureau - July 24, 2023

M4G spoke with EverGlow LED as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Driving India’s DOOH revolution forward

In OOH Solutions By M4G Bureau - July 22, 2023

M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Bandhan Bank SVP & Head - Marketing Apurva Sircar to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 21, 2023

Apruva Sircar will be participating in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’

‘We are witnessing the fourth industrial revolution’

In OOH Solutions By M4G Bureau - July 20, 2023

Shashank Shah, Co-Founder, UtopiaTech shares his thoughts on the changing trends and landscape of the Indian OOH sector ahead of the upcoming OOH Expo in Delhi on 28th and 29th July.

Arkaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India joins OAC 2023 brand panel

In OOH News By M4G Bureau - July 20, 2023

Arkaprava Ray will be sharing his thoughts on ‘How an evolving OOH can be pivotal to brand marketing’

Ruchika Gupta, Marketing Director, Beam Suntory India to speak on ‘How an evolving OOH can be pivotal to brand marketing’ at OAC 2023

In OOH News By M4G Bureau - July 19, 2023

OAC 2023 will be held at Manekshaw Centre, Delhi on July 28-29