Results For "EV"
1821 News Found
Vivel spreads love for the elderly during Durga Puja
In OOH News By Nabamita Chatterjee - October 20, 2014
The on-ground campaign Vivel Pujo Love executed by MOMS, aimed to celebrate Bengal's biggest festive season by spreading the love among the elderly.
Mattel Toys creates impact with larger-than-life display of Hot Wheels
In OOH News By Nabamita Chatterjee - October 20, 2014
Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.
Giving wings to India's first Red Bull Flugtag
In OOH News By VJ Media Bureau - October 20, 2014
The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics. Executed by 22feet Tribal Worldwide, the campaign received phenomenal response on social media platforms and at the event too.
OMANZ expects strong growth in H2 2014
In Digital OOH By VJ Media Bureau - October 16, 2014
The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.
Robust credit control system is vital for growth: Pawan Bansal
In Viewpoints By M4G Bureau - October 14, 2014
The session by Pawan Bansal, COO - Jagran Engage, at Karnataka Talks OOH emphasised that if credit period is reduced even with low margins, profitability can be increased.
Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul
In Viewpoints By M4G Bureau - October 14, 2014
During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Outdoor is an ideal media for social communications: Leela Sampangi
In Viewpoints By M4G Bureau - October 11, 2014
Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors
Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - October 10, 2014
Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation
Tic Tac takes'Strawberry Fields' to college-goers
In Campaigns By VJ Media Bureau - October 07, 2014
To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience