BMC set to take over maintenance of 24 skywalks from MMRDA

In OOH News By Hema Tiwari - December 22, 2014

BMC will earn an estimated Rs 100 crore as annual advertising revenue from the 24 skywalks

Indian OOH industry is primed for accelerated growth: EFI CEO

In OOH News By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country

AmEx reaches out to the masses through Mumbai Metro One

In Campaigns By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

Pioneer Publicity bags ad rights on PMPML bqs, buses

In OOH News By Rajiv Raghunath - December 19, 2014

The OOH firm has bagged the contract in Pune for 3 years

Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.

Mirror, Mirror on the wall

In OOH News By Jubilee Cardozo - December 15, 2014

Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the Mumbai Mirror outdoor campaign, conceptualised by Taproot India, which is garnering rave reviews

VGN Developers goes outdoor in Chennai to showcase new project

In Campaigns By Bhawana Anand - December 09, 2014

Street talk agency handled the OOH duties

BMC FOB project runs into rough weather, nearly scrapped

In OOH News By Hema Tiwari - December 05, 2014

Since the project was to be developed on DBOT basis, BMC will not incur any upfront losses but would lose all the potential revenues from contracts for advertising on the 15 FOBs

Global Advertisers executes XRBIA OOH campaign

In Campaigns By VJ Media Bureau - December 03, 2014

The brand generated a large number of queries regarding the property in the wake of the campaign in Mumbai and Pune

Jabong partners with Sony Six for NBA Jam in Mumbai

In OOH News By Jubilee Cardozo - December 02, 2014

High Street Phoenix witnessed more than 150 teams participating in the 3-on-3 tournament. With more than 60 colleges participating, the NBA Jam was the largest 3-on-3 tournament ever to take place in the city.