Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

In Viewpoints By M4G Bureau - April 07, 2015

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:

Jagran Solutions wins a metal at RMAI's Flame Awards

In OOH News By VJ Media Bureau - March 24, 2015

The brand activation agency bagged a bronze for the'Arogya Rath' campaign in the category'Best Social Development Campaign of the Decade'.

SBI Card leverages Holocube tech to engage with airport audience

In OOH News By Bhawana Anand - March 10, 2015

Kinetic Active brings global standards of experiential activity to India, in collaboration with Maxus

Milestone Brandcom wins OOH mandate from Bharti Airtel

In OOH News By Rajiv Raghunath - February 24, 2015

Nabendu Bhattacharrya, CEO & MD, Milestone Brandcom, confirmed the development and expressed his deep satisfaction at winning what is viewed as the largest account in the OOH domain.

Vodafone develops mini hoardings to promote 121 Plan in UP East

In OOH News By Bhawana Anand - February 20, 2015

The brand has covered 948 locations across 23 districts in the region

Pidilite promotes its products in the rural markets

In OOH News By Bhawana Anand - January 29, 2015

The rural activation campaign called The AudioWala Bus Station was executed by Vritti I Media in three rural cities of Maharashtra for seven days.

Havas Media India registers 35% growth in 2014

In OOH News By Bhawana Anand - January 21, 2015

The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

In OOH News By Nabamita Chatterjee - January 20, 2015

Advani brings to the agency an experience of over a decade in brand communications and strategy development.

We'll develop the best audience measurement system: Tony Jarvis

In OOH News By Bhawana Anand - January 19, 2015

Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development

UTI Sees a Myriad Of Opportunities In OOH: Gaurav Suri

In Viewpoints By M4G Bureau - January 19, 2015

"Given the nascency of our category (mutual funds), it is only logical for us to fire with all guns to grow the category. This would entail firing with all the armaments, OOH being one such weapon in the armoury,” says Gaurav Suri, Senior Executive Vice President & Head Marketing, UTI Mutual Fund, in conversation with Bhawana Anand. The brand believes assimilation of high-technology and digital interface would make this weapon more powerful communication tool. Edited excerpts of the interview: