Results For "EV"
1822 News Found
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Roshan Space gets exclusive marketing rights on 6 sites at Mumbai airport
In OOH News By VJ Media Bureau - May 13, 2015
Roshan Space Brandcom has acquired exclusive marketing rights from Times Innovative Media Ltd (TIML) on six sites on Mumbai Airport Terminal 2 Elevated Road
Signpost India to construct designer bqs in Bengaluru
In OOH News By VJ Media Bureau - May 11, 2015
The OOH is investing in the project against the projected revenue generated through advertising rights to sustain and handle the bus queue shelter advertising in Bengaluru
Promote transit media in a big way: Atul Shrivastava
In OOH News By Soneeta Sethi - May 11, 2015
Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava
Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff
In OOH News By VJ Media Bureau - May 08, 2015
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory
Daikin creates a cool connect via IPL
In Campaigns By Bhawana Anand - May 08, 2015
The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds to develop real connection with the audience.
Magicbricks reinforces local connect with tactical rollouts
In Campaigns By Bhawana Anand - April 27, 2015
Relevance, localisation and topicality of the medium are central to the campaign
Vikram Sakhuja to join Madison Media group as equity partner
In OOH News By VJ Media Bureau - April 22, 2015
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.
TDI facilitates seamless online booking of sites at Cochin Airport
In OOH News By VJ Media Bureau - April 13, 2015
The agency has created a separate web page on media at the airport providing details of every site, such as, layout, display size, display type, location, and other description.
BEST plans to invite advertising on bus tickets, bus rooftops, electricity bills
In OOH News By Hema Tiwari - April 13, 2015
These plans have come out of suggestions given by over 400 BEST employees to the management when the latter sought need ideas from the teams to shore up the undertaking's revenue prospects