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The Fevicol Room grabs attention with its sticky activity
In Campaigns By Nabamita Chatterjee - September 30, 2015
Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.
Cougar Motorsport takes the OOH route to promote RFC India
In Campaigns By Satarupa Chakraborty - September 21, 2015
The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.
DMRC's rapid expansion paves the way for outdoor media
In Viewpoints By M4G Bureau - September 01, 2015
DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.
JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways
In Digital OOH By VJ Media Bureau - August 31, 2015
One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.
OMD revs up Renault's image in the outdoors
In Campaigns By Satarupa Chakraborty - August 26, 2015
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range†of Renault India cars available to the target audience who\'s on the move in Delhi NCR.
HT creates looming presence for GIFA in the outdoors
In OOH News By Nabamita Chatterjee - August 24, 2015
The Social Street designed a 3D football stadium in mid-air and footballing action in relief, which left no one in doubt of the size of the event.
OOH Advertising revenue in US goes up by 3.8% in Q2 2015
In OOH News By VJ Media Bureau - August 20, 2015
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri
In Campaigns By VJ Media Bureau - August 14, 2015
Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.
'Railway media ensures maximum consumer connect for advertising brands'
In Viewpoints By M4G Bureau - August 11, 2015
Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:
Digital OOH: When will it assume a big picture in India?
In Viewpoints By M4G Bureau - August 03, 2015
Amit Sarkar, COO, Kinetic Worldwide India reflects on the opportunities and challenges that underpin the development and growth of digital OOH media in India