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Professionalism must take centre stage
In Viewpoints By M4G Bureau - June 23, 2016
Relationships are the bedrock on which society has evolved. To exclude relationships from life would make life less liveable.
"Airports offer us high footfalls and niche clientele both"
In Viewpoints By M4G Bureau - June 22, 2016
Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.
Delhi Metro looking for revenue opportunities through advertising: Sharat Sharma
In OOH News By VJ Media Bureau - June 18, 2016
From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing revenues through outdoor advertisements.
Advertising industry needs to look towards the environment: Avijit Dubey
In OOH News By VJ Media Bureau - June 18, 2016
Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment.
It's Time for outdoor advertising in India to evolve: Emraan Kureshi
In OOH News By VJ Media Bureau - June 18, 2016
Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.
"Our plans may sound too ambitious, but we are fast paced towards meeting themâ€
In OOH News By VJ Media Bureau - June 18, 2016
Shunning the ambiguity of bureaucratic plans, RP Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, took us through the most advanced plans on infrastructures and technologies.
OOH will complement digital and boost its growth: Sanjeev Goyle
In OOH News By VJ Media Bureau - June 18, 2016
Presenting the most futuristic session,"Planner's Purse 2025†on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.
Adapt to be creative for the medium: Sanjeev Handa
In OOH News By VJ Media Bureau - June 18, 2016
Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.
OAC 2016 kicks off in Delhi-NCR today
In OOH News By VJ Media Bureau - June 17, 2016
The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.
OOH has powerful relevance in most significant growth areas of marketing: David Gordon
In OOH News By VJ Media Bureau - June 17, 2016
Presenting his session on"OOH in the Digital Economy†at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.