Shahib Sahidi Jor Mela becomes a brand spot

In OOH News By Satarupa Chakraborty - January 02, 2017

BKT Tyres and JK Cement reinforce the rural connect by coming to the aid of lakhs of devotees

Vritti Solutions whips up mass interest in Shashi soap brand

In OOH News By Satarupa Chakraborty - December 26, 2016

The innovative OOH and rural marketing solutions firm conducted a brand activation for Shashi detergent brand at the Renuka Devi Temple in Saundatti, Belgaum, Karnataka

Clear Channel reinforces its commitment to smart cities

In Digital OOH By VJ Media Bureau - December 26, 2016

Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland

Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen

In OOH News By VJ Media Bureau - December 22, 2016

With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.

Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Kansai Nerolac rides into cities, splashes vibrant colours

In OOH News By Nabamita Chatterjee - December 21, 2016

Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of the initiative. Interspace Solutions executed the event that connected some 40 cities

Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik

In OOH News By Satarupa Chakraborty - December 20, 2016

OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik

Vivo travels with Chennai Metro commuters

In Campaigns By Satarupa Chakraborty - December 16, 2016

Having made its mark on the Mumbai Metro, mobile handset brand Vivo rolls out an impactful OOH campaign on Chennai Metro Rail Ltd's elevated stretch. JCDecaux has the exclusive advertising rights for the CMRL trains

Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

In OOH News By VJ Media Bureau - December 12, 2016

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'

OOH perfectly placed to stoke E-commerce sales in Europe, says a report

In Digital OOH By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas