Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

Ignore technology at your own peril: Alok Jalan

In OOH News By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

All eyes on Tube advertising in the UK

In Digital OOH By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands

India will grow into a hub for IoT Solutions: Deloitte TMT Predictions 2017

In OOH News By M4G Bureau - February 14, 2017

Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.

Central calls out to brands to leverage its mall space & assets

In OOH News By Satarupa Chakraborty - February 10, 2017

Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently

Karnataka Tourism lights up Utility Building with 3D projection mapping laser show

In OOH News By VJ Media Bureau - February 08, 2017

The laser show marked the 9th year of the Bengaluru International Film Festival

BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers

In OOH News By Satarupa Chakraborty - February 01, 2017

Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns

Century Group wins exclusive media rights on unipoles in Gaya

In OOH News By Nabamita Chatterjee - January 27, 2017

The OOH firm has bagged the contract for eleven years

GroupM acquires majority stake in MediaCom India

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - January 25, 2017

Sam Balsara, who held majority stake in the agency, will become a minority partner

DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In OOH News By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.