Results For "EV"
1822 News Found
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Kalyan Jewellers to strengthen its Global presence; revisits creative mandate
In OOH News By M4G Bureau - May 17, 2017
Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.
OOH most effective in driving online activity, says study
In Digital OOH By M4G Bureau - May 15, 2017
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017
In OOH News By M4G Bureau - May 11, 2017
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
TDI International gears up for media expansion at Kashmere Gate Delhi Metro station
In OOH News By Bhawana Anand - May 11, 2017
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.
UP state GST likely to subsume ad revenue tax
In OOH News By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy
OPPO dials into 25 cities in Gujarat with F3 Plus
In Campaigns By Bhawana Anand - May 08, 2017
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
OOH industry must play an active part in city beautification, says art groups
In OOH News By Namisha Raj - May 03, 2017
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.
Laqshya Group appointed OOH AOR of Arnab Goswami's Republic
In OOH News By M4G Bureau - April 26, 2017
Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.
