Dalmia Cement reinforce brand presence in Odisha during Rath Yatra

In Campaigns By Bhawana Anand - July 12, 2017

Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand’s fun zone allowed people to get themselves clicked against the backdrop of Bay of Bengal while learning global best practices in house building from industry experts present at the venue.

ENO leverages AR to drive its Freeze Off campaign in 5 cities

In OOH News By M4G Bureau - July 10, 2017

ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities

Ellora Outdoor developing 25 public utilities in Varanasi

In OOH News By Bhawana Anand - July 06, 2017

The OOH firm has already completed 10 utilities which now feature both commercial advertising and public service messages

Smart railway stations likely to open up new OOH avenues

In OOH News By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

UK's Primesight launches ad sales navigational tool PILOT

In Digital OOH By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

Bhatinda civic body axes outsized shop signages in city

In OOH News By Bhawana Anand - June 28, 2017

The civic body swoops down on unauthorized signages to safeguard tax revenues from outdoor advertising

Khushi Advertising appoints Sanjay Nanavare as DGM - Business Development

In OOH News By M4G Bureau - June 22, 2017

Sanjay Nanavare has 28 years of experience in media ad sales. He has worked with leading newspapers, magazines and television channels

Mamatha Morvankar, MD West, OMD India, to address OAC 2017

In OOH News By M4G Bureau - June 20, 2017

Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same theme

Ad revenues to grow at +12.6% CAGR: Magna forecast

In OOH News By M4G Bureau - June 16, 2017

Midas Infratech bags exclusive outdoor ad rights in Haridwar

In OOH News By Bhawana Anand - June 16, 2017

The firm will be putting up different media formats like unipoles, hoardings, gantries and cantilevers suitable for national and local advertisers.