Integrated, inclusive approach key to success of smart city projects: Experts

In Digital OOH By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India

'Digital billboards can work wonders for OOH'

In Viewpoints By M4G Bureau - October 12, 2017

However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Ambient airport advertising shrinks as luggage tags, boarding passes become passe

In OOH News By Bhawana Anand - October 11, 2017

However, new tech-driven advertising opportunities are likely to open up at the airports

KMRL issues revised RFP for ad rights, extends timelines for site visit, bid submission

In OOH News By M4G Bureau - October 11, 2017

The site visit for bidders which was earlier scheduled on October 9, 2017 will now be arranged on October 13. The last date for submission of queries/clarification has been extended to October 20

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Appy makes a big splash on OOH canvas in a new avatar

In Gallery By - October 09, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

Appy makes a big splash on OOH canvas in a new avatar

In Campaigns By M4G Bureau - October 07, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

LIVA outshines in mall space with unique innovation

In Campaigns By Bhawana Anand - October 06, 2017

Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space

Greater Chennai Corporation mulling over bringing OOH back on streets

In OOH News By Bhawana Anand - October 05, 2017

Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai