OOH will do really well in 2018 predicts Ashish Bhasin

In OOH News By M4G Bureau - December 14, 2017

OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed

Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost

In OOH News By M4G Bureau - December 14, 2017

The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration

Ban on use of living people images on OOH continues in TN

In OOH News By M4G Bureau - December 13, 2017

The judgement was challenged by the Greater Chennai Corporation, at least to remove the living person clause from the order to shield their outdoor advertising revenues, but the court order has prevailed

‘OOH will stay relevant for time to come’

In Viewpoints By Bhawana Anand - December 12, 2017

Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking

Bareilly OOH set for a makeover under new Mayor’s directive

In OOH News By Bhawana Anand - December 12, 2017

The Mayor has initiated stern against unauthorised and improperly placed outdoor media. The overriding objective of the move is to unclutter the city landscape, which will also benefit media owners who have invested in authorised media

SDMC invites bids for ad rights on unipole sites, toilet blocks, cycle shelters

In OOH News By M4G Bureau - December 12, 2017

Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to boost the body’s advertising revenues which have grown significantly over the last year and more

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

In Research By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%

OMA to develop Automated Proposal Platform with Red Ant Design

In OOH Solutions By M4G Bureau - December 08, 2017

The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports

Nestle retains Publicis Media’s Zenith as AOR agency

In OOH News By M4G Bureau - December 07, 2017

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate

‘Voice will become primary way to interact with the world:’

In Research By M4G Bureau - December 06, 2017

Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future