Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon

In OOH News By Rajiv Raghunath - November 06, 2023

Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali

‘We have thousands of digital screens around the US’

In Viewpoints By Rajiv Raghunath - November 06, 2023

US-based Volta Charging operates 3,000+ EV chargers in 32 states and territories with over 5,800 DOOH screens that deliver more than 1 billion impressions every month. Brandt Hastings, President & CEO, Volta Charging talks about the company’s business journey in an interview with Rajiv Raghunath.

‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’

In Gallery By - November 01, 2023

Matt Tymowski, CEO, ChargeEuropa talks about the company’s business approach, in conversation with Rajiv Raghunath.

Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh

In OOH News By M4G Bureau - October 27, 2023

The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.

ChargeEuropa, Santander join forces to advance electric vehicle infrastructure in Poland

In Digital OOH By Rajiv Raghunath - October 26, 2023

With nearly 1,000 chargers in our pipeline, we can now accelerate deployment, says Matt Tymowski, CEO of ChargeEuropa

ITC Mom's Magic unveils spectacular #HarMaaDurga campaign

In Campaigns By M4G Bureau - October 25, 2023

Through the creative use of AI, Xperia Alive Media transformed each mother's image into a virtual representation of the revered goddess Durga

Eveready Lighting illuminates Kolkata’s Durga Puja celebrations with marketing activations

In Campaigns By M4G Bureau - October 25, 2023

Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Lighting says, “Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data

In OOH News By Rajiv Raghunath - October 20, 2023

By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,

‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

EverGlow to offer demo of high-definition LED display range @ DDX Asia

In OOH Solutions By M4G Bureau - October 16, 2023

EverGlow, a leading player in the LED displays segment, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held during December 8-9, 2023 in Mumbai.