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On-train ads trigger immediate purchase
In Research By M4G Bureau - February 15, 2018
New research reveals a quarter of rail commuters using mobiles to shop on the move
‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’
In OOH News By Bhawana Anand - February 14, 2018
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’
BarTalk India to unveil real-time social display network
In Digital OOH By M4G Bureau - February 12, 2018
With influencer marketing at its peak, BarTalk India opens a new world to brands which enables them to connect with millennials and weave their brand story like never before through its automated display platform
HC asks Karnataka Govt, BBMP for action taken report on unauthorised flex hoardings
In OOH News By Bhawana Anand - February 08, 2018
Although criminal cases have been lodged against the offenders, no action has reportedly been taken under the Karnataka Open Places (Prevention of Disfigurement) Act, 1981
Surging traffic volumes at Patna airport expected to boost ad revenues
In OOH News By Bhawana Anand - February 08, 2018
However, the ad volumes are expected to increase in the coming months with the completion of a new passenger terminal and commencement of 24-hour operations
Havas Media bags the integrated media duties of Muthoot Pappachan Group
In OOH News By M4G Bureau - February 07, 2018
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore and Cochin office led by Saurabh Jain, Vice President - South, Havas Media India
National specialist agency heads to address Karnataka Talks OOH
In OOH News By M4G Bureau - February 02, 2018
The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services
Punjab media owners disappointed with new draft ad policy
In OOH News By Bhawana Anand - February 02, 2018
Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders
Intersection selects Broadsign to power ads on digital signage network
In Digital OOH By Amaan Kazmi - January 30, 2018
Partnership enables advertisers to run targeted, strategic ad campaigns seamlessly across a network of more than 3,500 Link kiosks, urban panels, interactive station platform displays and bus shelters
Danone India appoints Taproot Dentsu as its creative partner for Protinex
In OOH News By M4G Bureau - January 29, 2018
The duo had already worked together to handle the entire brand portfolio for the past one year wherein taking this partnership to the next level was a mutual decision