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Surat MC’s Rs 100cr ad tax target impractical, say media owners
In OOH News By Bhawana Anand - March 01, 2018
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation
Dentsu Impact appoints Aditya Kilpady as National Planning Director
In OOH News By M4G Bureau - February 28, 2018
Aditya comes in with over two decades of cross-cultural experience across verticals and geographies
Surat MC sets ambitious target of Rs 100 cr ad tax revenues
In OOH News By M4G Bureau - February 28, 2018
Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body
Nirav Modi scam dents OOH to some extent
In OOH News By Bhawana Anand - February 28, 2018
While the scam has hit the business, specialist agencies believe that there are no major longer-term implications
Gurugram civic body sees surge in ad tax revenues
In OOH News By M4G Bureau - February 26, 2018
Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17
‘Marriage between mobile & OOH will become stronger’
In Viewpoints By Rajiv Raghunath - February 22, 2018
Aileen Shaw, Vice President, Media for Grandesign's West Region, shares her perspectives on how OOH could leverage mobility to deliver great outdoor campaigns
GMG’s CoZone 2.2 renders ultra-high res to large formats
In Digital OOH By M4G Bureau - February 21, 2018
The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels
‘Right context, right time – key to OOH success’
In Viewpoints By Bhawana Anand - February 19, 2018
Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience
Digital OOH powers oOh!media’s strong H1 performance
In Digital OOH By M4G Bureau - February 19, 2018
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens
OOH to grow 10% in 2018: Pitch Madison Report
In Research By M4G Bureau - February 16, 2018
Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%