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Central says “Namaskar” to Guwahati
In Campaigns By M4G Bureau - April 06, 2018
Reminder Outdoor Advertising has decked up the outdoor the beginning of April with teasers and revealers using extensive OOH formats like billboards, pole kiosk and traffic poles with the launch of Central shopping Mall in Guwahati
Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19
In OOH News By Bhawana Anand - April 04, 2018
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
In OOH News By Bhawana Anand - April 02, 2018
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
Gravity Ad Solutions introduces new-age glass projection
In OOH Solutions By M4G Bureau - March 28, 2018
With 18mm thickness and different sizes, this glass can seamlessly turn any designated space of a mall into an advertising platform without the use of an exterior projection device
Vyoma Media appoints Rajiv Bose as Chief Revenue Officer
In OOH News By M4G Bureau - March 27, 2018
Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions
‘Only OOH likely to post net revenue growth in US in 2018’
In Research By M4G Bureau - March 26, 2018
In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA
SDMC achieves a new high in ad tax revenue earnings
In OOH News By M4G Bureau - March 22, 2018
The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal
KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring
In OOH News By Ria Banerjee - March 21, 2018
Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.
Maruti Suzuki radiates high energy in the outdoor
In Campaigns By M4G Bureau - March 21, 2018
The auto major tied up with Devils Circuit, the biggest obstacle running series, as the title sponsor to push its new tagline ‘Be Limitless’ and to promote the event