Australia’s Adshel introduces new DOOH trading model

In Digital OOH By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively

‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.

Srishti Communications bags Trivandrum airport media rights

In OOH News By Rajiv Raghunath - April 13, 2018

The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years

Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18

In OOH News By M4G Bureau - April 12, 2018

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year

Activation planned to promote Thums Up Charged No Sugar

In OOH News By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

Mother Dairy reinforces strong brand presence in Mumbai

In Gallery By M4G Bureau - April 11, 2018

The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH

British Council appoints Carat India to handle their media mandate

In OOH News By M4G Bureau - April 11, 2018

The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections

Mother Dairy reinforces strong brand presence in Mumbai

In Campaigns By M4G Bureau - April 11, 2018

The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH

SRMB reinforces its market presence with ‘Champions ki Pasand’

In Gallery By Ria Banerjee - April 09, 2018

MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media

SRMB reinforces its market presence with ‘Champions ki Pasand’

In Campaigns By Ria Banerjee - April 09, 2018

MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media