‘MCG move is arbitrary & inconsistent with the set regulatory norms’

In OOH News By Bhawana Anand - May 21, 2018

Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights

ITW Consulting appoints Navneet Sharma as President, International Strategy, Sales & IP Development

In OOH News By M4G Bureau - May 19, 2018

With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties

“OOH provides a canvas to bring out an idea”

In Viewpoints By Bhawana Anand - May 19, 2018

M3M India is a well recognised brand name in the Delhi NCR real estate industry that has gained its stature because of the quality of their projects and professional approach. Amber Paintal, Head Marketing, M3M India, believes that OOH helps a brand to capture the attention of the target audience that is always on the go

Vyoma Media expands sales leadership team with key appointments

In OOH News By M4G Bureau - May 18, 2018

Arun Murthy appointed as VP - Business Development; Tanushri Roy as Business Head Corporate Sales – West; and Preeti Bagga as Business Head Corporate Sales – North

Prashant Peres elevated as Sr Director - Chocolate Equity & Innovations, AMEA, Mondelez International

In OOH News By M4G Bureau - May 18, 2018

Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India

Graphics can augment OOH in myriad ways

In OOH Solutions By M4G Bureau - May 17, 2018

With the support of Beyond Digital Imaging (BDI), 3M Canada, Four By Eight Signs, Pattison Outdoor Advertising and 3M Canada, the Toronto Contact Photo Festival presents photos in various sign and graphic formats, including outdoor prints at the Aga Khan Park, several billboards in the city’s west, among others

Amiya Chandra to share his insights on OOH at OAC 2018

In OOH News By M4G Bureau - May 17, 2018

Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi

Australia’s CDM signs up Media Planet for TaxiLive

In Digital OOH By M4G Bureau - May 16, 2018

Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of premium taxis

Draft MCGM ad policy promises industry-friendly norms

In OOH News By M4G Bureau - May 15, 2018

The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising media will be permitted in places like shopping malls, commercial buildings, multiplexes, and fuel stations, and the license fee for digital media will be at par with the fee on non-digital media

Hotstar Watch’NPlay takes its campaign to next level

In Gallery By M4G Bureau - May 15, 2018

In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature