‘Brands are keen on futuristic technologies’

In Viewpoints By M4G Bureau - November 27, 2023

Karan Bhardwaj, CEO, experiential etc states that creativity powered by cutting edge technologies can elevate brand experience for customers, in this conversation that is part of the ‘Insights @ Digital X’ series presented by DDX Asia.

1st M4G OOH Quizathon will go live today on Media4Growth at 4PM

In OOH News By M4G Bureau - November 24, 2023

Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India to conduct the contest

Miami-based LED Truck Media selects StreetMetrics planning, measurement, attribution solutions

In Digital OOH By M4G Bureau - November 23, 2023

Jonnathan Trilleras, President and CEO of LED Truck Media says,. “We are fascinated by how StreetMetrics has evolved and are excited to continue revolutionising the mobile billboard space”.

Ocean Outdoor reopens ad fund to combat climate change, the biodiversity crisis & marine pollution

In Digital OOH By M4G Bureau - November 23, 2023

Under the Drops in the Ocean programme, 2% of the Group’s annual reported UK revenue goes to environmental charities in the form of advertising value across the company’s extensive digital screen network in 16 cities.

DOOH solutions multiply revenue: Aashiq, Deputy Director, NovaStar

In OOH Solutions By M4G Bureau - November 22, 2023

Dynamic displays have changed the game significantly when it comes to brand communication in the retail and out of home spaces. Aashiq, Deputy Director of NovaStar, delves into this in detail in this conversation as part of ‘Insights @ Digital X’ presented by DDX Asia.

‘Go beyond conventional ads to get the ‘heads-down’ generation’

In Digital OOH By M4G Bureau - November 17, 2023

Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.

‘There’s growing demand for interactive digital display solutions’

In OOH Solutions By M4G Bureau - November 16, 2023

Dilip Surana, Director, ThinPC Technology speaks about the journey that led him from designing solutions for Shivneri/Volvo buses to evolving into a powerhouse that manages over 8,000 live screens across India.

JOLT set to charge up UK EV DOOH market

In Digital OOH By Rajiv Raghunath - November 15, 2023

Opportunity for advertisers to reach both roadside and EV charging audiences at scale, says the company

‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’

In OOH News By Rajiv Raghunath - November 09, 2023

Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.

OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.