UK’s OOH revenue up 1.5% YOY

In Research By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%

Indian Roads Congress Secy Gen SK Nirmal @OAC 2018

In Gallery By - August 21, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

OOH has a role cut out in smart city development: Prem Shankar Jha

In Gallery By - August 21, 2018

Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape

Fevicryl takes art to the streets

In Campaigns By M4G Bureau - August 20, 2018

The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity

SBI appoints DDB Mudramax as Media Agency of Record

In OOH News By M4G Bureau - August 17, 2018

The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax

Floods wash away Onam season business in Kerala

In OOH News By M4G Bureau - August 17, 2018

The state government has cancelled the Onam celebrations; the Onam season usually gives maximum business to OOH every year

SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding

In OOH News By Bhawana Anand - August 16, 2018

The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.

IKEA leaves everyone spellbound in Hyderabad

In Campaigns By Bhawana Anand - August 10, 2018

The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation

Global DOOH industry to scale $5bn level by 2024

In Research By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth