L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic

In OOH News By M4G Bureau - January 23, 2019

The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Ocean to develop digital screens in UK’s Southampton

In Digital OOH By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

Outreach Advertising bags media right for Guwahati Railway Station LED Screen

In Digital OOH By M4G Bureau - January 14, 2019

The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day

Prakash Arts upgrades Vijayawada Airport media

In OOH News By M4G Bureau - January 09, 2019

In leveraging the business opportunities that stem from the airport passenger traffic growth, the OOH firm has significantly upgraded the media assets there, by installing wall sites, hanging sites, scrollers, digital displays, among others

Matt James new Global Brand President at Zenith

In OOH News By M4G Bureau - January 08, 2019

Based in HQ London, Matt will report to Steve King, CEO, Publicis Media

Hindustan Publicity augments SDMC’s new street furniture, public conveniences

In OOH News By Bhawana Anand - January 07, 2019

The company holds the advertising rights for 7-year duration

Kolhapur MC unveils new outdoor policy

In OOH News By Bhawana Anand - January 07, 2019

The ULB is looking to generate Rs 2 cr revenues from advertising contracts

Lead Ads forges ahead with sole rights at 25 rly stations in Punjab

In OOH News By Bhawana Anand - January 04, 2019

The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc

Railways introducing barter advertising on trial basis

In OOH News By M4G Bureau - January 02, 2019

The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers on board designated trains