With metrics, transit media can deliver big

In OOH News By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

Transit media has huge potential

In OOH News By Ria Banerjee - March 06, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

More skywalks planned in Bengaluru

In OOH News By M4G Bureau - March 05, 2019

The skywalks will reportedly be developed on self-financing basis

Airport advertising most relevant to engage TG: Executive Director (Commercial), AAI

In OOH News By Bhawana Anand - March 01, 2019

K L Sharma, Executive Director (Commercial), Airport Authority of India, highlighted the advantages of airport advertising at the 1st Transit Media Talks held in Mumbai

Chitra OOH bags ad rights for Geeta Mandir bus depot

In OOH News By M4G Bureau - February 28, 2019

The recently developed bus depot at Ahmedabad has been tendered for the 1st time

Adani Group wins bid to operate Guwahati airport too

In OOH News By M4G Bureau - February 26, 2019

The Group has won the rights for operation, management and development of all 6 airports that are being privatised

UK OOH reports strong growth of 8.1% in Q4 of 2018

In Research By M4G Bureau - February 26, 2019

Digital accounted for 53% of the total Out of Home revenues, according to the report by trade body Outsmart

Brand Promoters bags Smart Toilet tender for 30 years

In OOH News By Bhawana Anand - February 26, 2019

The tender has been allotted under the Smart City development project in tune with the Swachh Bharat programme

MiG flies high on OOH with fighter planes

In Gallery By M4G Bureau - February 25, 2019

Fighter jets manufacturer MiG leveraged the outdoor medium in association with adversize.in to showcase its latest fighter MiG-35, as part of the build-up to the recently concluded Aero India Show held in Bengaluru during February 20-24th, 2019.

oOh!media delivers double-digit organic revenue growth

In OOH News By M4G Bureau - February 25, 2019

Organic revenue increased by 10% to $416.8 million; the strong contribution from the Commute business, which was acquired on 28 September 2018, resulted in total revenue increasing by 27% to $482.6 million