Times Square to get a facelift this summer

In Digital OOH By M4G Bureau - April 12, 2019

Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display

Wayfair rides high on a Limo to woo shoppers

In Campaigns By M4G Bureau - April 12, 2019

The Ecommerce brand takes its special online offers on the road to surprise & delight customers in Nashville, Tennessee, Jacksonville, Florida and Dallas-Ft. Worth, Texas

Dentsu Aegis Network makes leadership changes at Happy mcgarrybowen

In OOH News By M4G Bureau - April 09, 2019

Samarjit Choudhry has been elevated to the role of President and Soumitra Karnik given additional charge as CCO at Happy mcgarrybowen

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Delhi Govt approves Delhi Prevention of Defacement of Property Act, 2007

In OOH News By M4G Bureau - April 05, 2019

Urban local bodies will draft a policy for sites falling on public places within 2 months after completion of general elections

‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

Cadbury Dairy Milk extends sweet welcome to Steve and Dave

In Campaigns By M4G Bureau - April 02, 2019

The campaign has been strategically executed in Jaipur, Hyderabad and Kolkata

Navneet assigns creative and digital duties to The Minimalist

In OOH News By M4G Bureau - April 01, 2019

The agency will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications and craft campaigns that will build relationships with the publications brand’s relevant eco system.

SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

Delhi civic bodies told to axe unauthorised media

In OOH News By M4G Bureau - March 27, 2019

HC directs concerned govt bodies to enforce Delhi Prevention of Defacement of Property (DPDP) Act, 2007