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1826 News Found

‘Industry, advertisers must adopt more sustainable measures’
‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

Britannia adds a dash of nostalgia to World Cup buzz
Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

BMC initiates steps to bring down rooftop hoardings in Mumbai
BMC initiates steps to bring down rooftop hoardings in Mumbai

In OOH News By M4G Bureau - May 20, 2019

City aesthetics, physical risk in the event of collapse of such media units cited as key reasons for the action

Capital Group takes up Presenting Sponsorship of OAA 2019
Capital Group takes up Presenting Sponsorship of OAA 2019

In OOH News By M4G Bureau - May 20, 2019

The Outdoor Advertising Awards (OAA) 2019 function will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 27 evening

Ocean to redevelop, introduce new DOOH screens in Glasgow
Ocean to redevelop, introduce new DOOH screens in Glasgow

In Digital OOH By M4G Bureau - May 15, 2019

This is Ocean’s second major council win of the year following its agreement with Southampton City Council which was announced in January

Coca- Cola’s immersive OOH campaign
Coca- Cola’s immersive OOH campaign

In Gallery By - May 15, 2019

The beverage leader tops with first ever musical bus shelter innovation

Burger King leverages traffic for building brand in Mexico
Burger King leverages traffic for building brand in Mexico

In Gallery By - May 15, 2019

The food chain brand utilizes OOH in a high tech way to tap the masses struck in the traffic

‘All set for the long haul’
‘All set for the long haul’

In Viewpoints By Rajiv Raghunath - May 14, 2019

The Kannur International Airport is going full throttle. In a relatively short span of time, the airport has got connected with all major cities in India and several cities in the Middle East. V Thulasidas, Managing Director, Kannur International Airport talks about the big expansion plans on the anvil, which would be of much interest to the advertising industry

Drop the ‘Maa’ from the gaali, warns Project Eve
Drop the ‘Maa’ from the gaali, warns Project Eve

In Campaigns By Bhawana Anand - May 14, 2019

As part of its Mother’s Day campaign, the brand, in association with Brave New World, drove home the need to keep the word ‘Maa’ out of insults and slangs in all languages

Talon Launches AdTech Platforms for OOH
Talon Launches AdTech Platforms for OOH

In Digital OOH By M4G Bureau - May 10, 2019

Plato and Ada are audience targeting and media trading platforms specifically designed for OOH

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