IOAA ties up with MMX for ERP solutions

In OOH News By M4G Bureau - December 03, 2019

The initiative is directed at boosting the industry’s competitiveness

“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview

‘pDOOH is truly transformational’

In Viewpoints By Bhawana Anand - November 25, 2019

Programmatic DOOH is still finding its ground in the conventional dominated Indian OOH Industry. However, it is expected to transform the DOOH ballgame, says Gulab Patil, Founder & CEO of Lemma Technologies. Edited excerpts of the interview

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

In OOH News By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

In OOH News By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall

“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts

Alcon India keeps sight of its goal, joins hands with khushi to create awareness in cinemas about the gift of good sight

In Gallery By - October 11, 2019

To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed

With blank cinema screen, Alcon says it all

In OOH News By M4G Bureau - October 10, 2019

To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed

Kaushik Outdoors wins ET Enterprise Icons Award 2019

In OOH News By Pray Jani - September 30, 2019

Recognized for their Excellence in Outdoor Media & Publicity, Kaushik Outdoors is awarded the ET Enterprise Icons award from the Times Group

‘OOH reinforces the trust factor’: Ram Jalan

In Viewpoints By Bhawana Anand - September 30, 2019

Ram Jalan, CMO, Omaxe Ltd talks about the real estate brand’s outlook on OOH advertising. Edited excerpts: