Outcome Health COO Nandini Ramani joins DPAA Board

In Digital OOH By M4G Bureau - October 14, 2020

Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations

Mondelez India plans for integrated marketing campaign for Bournvita Fills

In OOH News By M4G Bureau - August 28, 2020

The company enters breakfast cereals space with the launch of Bournvita Fills

'OOH can perform 5x better by adopting necessary measures’

In Viewpoints By Bhawana Anand - July 31, 2020

Ashish Bhasin believes OOH needs to introspect and change itself as an industry which is underperforming its potential

Dollar Industries takes a step forward to help COVID19 affected people

In OOH News By M4G Bureau - April 20, 2020

To fulfil its corporate social obligation, Dollar Foundation took it upon them to ensure the distribution of food and medical equipment to the underprivileged

Embassy Group extends support to underprivileged part of communities

In OOH News By M4G Bureau - April 15, 2020

The real estate company offers some relief to the affected community by providing meals

Ocean Outdoor launches £10mn ad fund for SMEs

In OOH News By Rajiv Raghunath - April 07, 2020

The support fund will be administered in partnership with the local authorities Ocean works with

‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts

OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021

In OOH Solutions By M4G Bureau - January 22, 2020

The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas

Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

‘Collaboration is key to growth’

In Viewpoints By Bhawana Anand - January 06, 2020

Agam Chaudhary, CMO of Digitalabs highlights the growing influence of technology on brand communication, and the need for different media channels to collaborate. Edited excerpts: