Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

ITC's'Engage' goes gigantic in the outdoor in Bangalore

In Campaigns By Nabamita Chatterjee - October 08, 2014

Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city

Tic Tac takes'Strawberry Fields' to college-goers

In Campaigns By VJ Media Bureau - October 07, 2014

To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience

Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner

In Viewpoints By M4G Bureau - September 10, 2014

In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Blackberry dials into youth at Malhar Festival

In OOH News By Bhawana Anand - September 02, 2014

The brand engaged with the youth in multiple ways at the festival to showcase the smartphone's features

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

USI Media crafts innovative street furniture in Bangalore

In OOH News By Rajiv Raghunath - August 19, 2014

The company has acquired the rights from BBMP to put up 5,000 courtesy benches across the city, having entered into a five-year contract with the civic body. In this period, USI Media will put up these benches as per its own selection of locations, generate revenues from advertising on this street furniture, and also pay land and advertising tax to BBMP

Kingfisher East Bengal Football Team unveiled at South City Mall, Kolkata

In OOH News By Nabamita Chatterjee - August 12, 2014

The event was also marked by the launch of'East Bengal Deo' by the players

It's Chilling Outdoors!

In Digital OOH By VJ Media Bureau - August 06, 2014

Socialab agency and Lipton engages young audiences by providing them a cool breeze at Bus-Q-Shelter in Athens. Read How!