KOOVS takes its fashion statement outdoors

In OOH News By Satarupa Chakraborty - December 01, 2015

Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.

BBMP floats new tender for construction of street furniture

In OOH News By Satarupa Chakraborty - November 18, 2015

After a gap of many years, BRUHAT bengaluru MAHANAGARA PALIKE (BBMP) has called tender for construction of street furnitures in the city under 4 different packages on DBOOT basis. Major outdoor players such as Prakash Arts, Times OOH, Sign Post are participating in this tender.

BMW flies through aerial outdoor

In Gallery By - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

BMW flies through aerial outdoor

In OOH News By Satarupa Chakraborty - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

Adidas boosts its image before Bengaluru Marathon

In OOH News By Satarupa Chakraborty - October 27, 2015

As prelude to the much hyped Bengaluru Marathon, adidas executed a brand activation at Koramangala Indoor Stadium in Bengaluru to promote its newest footwear range'Boost' through an activation spanning over two days.

Vodafone Bazaar connects with masses for economic deals

In Campaigns By Satarupa Chakraborty - October 27, 2015

Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.

YES BANK: Banking On Engaging OOH

In Viewpoints By M4G Bureau - October 05, 2015

In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.

Star Cement goes big in the outdoors for Durga Puja

In Campaigns By Nabamita Chatterjee - September 22, 2015

Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight

Madison OOH creates an interesting clock for Engage Deodorants

In Gallery By - September 08, 2015

Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises to offer.

Madison OOH creates an interesting clock for Engage Deodorants

In Campaigns By Satarupa Chakraborty - September 08, 2015

Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises to offer.