Amazon India promises"Big Brands, Bigger Deals”

In Campaigns By Nibedita Saha - October 05, 2016

The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used

Vritti emerges Most Admired Rural Marketing Agency at ACEF Awards 2016

In OOH News By VJ Media Bureau - October 04, 2016

Vritti i-Media bagged four golds in the"Most Admired Agency for Rural Marketing”,"Making the Best Use of Home Media”,"Best Integrated Program of the Year”, and"Most Innovative Use of Media” categories at the recently held Asian Customer Engagement Forum (ACEF) Awards 2016

Himani Best Choice launches"Haajar Haater Durga” campaign ahead of Puja

In Campaigns By Nabamita Chatterjee - September 30, 2016

The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season

Reliance Jio makes the right noises with branded LED-lit dhols

In Campaigns By Satarupa Chakraborty - September 20, 2016

Reliance Jio engaged dhol troops to play innovative branded LED-lit dhols amidst the festivity of Ganesh Chaturthi in Pune. Similar visibility campaigns will be run in other parts of the country during festivals

Vodafone U sends winners to Ultra Music Fest in Singapore

In OOH News By Nibedita Saha - September 19, 2016

Vodafone U Back to Campus was a month-long campaign created with the objective of engaging with youth in 400 leading colleges across 50 cities in the country and on the digital platform through the Vodafone U website and Vodafone U Facebook posts

Himani Best Choice to create spectacle through Devi Durga's thousand hand idol

In OOH News By Nabamita Chatterjee - September 08, 2016

Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.

Ford Mustang makes a roaring entry through OOH in India

In OOH News By Satarupa Chakraborty - August 26, 2016

Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.

Media 360 Degree implements Edge1 OOH Software

In OOH News By Satarupa Chakraborty - August 23, 2016

Bengaluru based OOH Company, implements Edge1 to power entire OOH sales and operational workflow

Airtel's Open Network campaign goes innovative with OOH

In Campaigns By Nabamita Chatterjee - July 27, 2016

To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in Nehru Place, a business hub in Delhi.

Datsun redi-GO shines at Mumbai Airport

In OOH News By Satarupa Chakraborty - July 22, 2016

Datsun launches and promotes its new car model redi-Go at Mumbai Airport's domestic terminal engagement zone.