‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In OOH News By M4G Bureau - November 22, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

In Campaigns By M4G Bureau - November 21, 2017

The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers

‘OOH should give brands innovative, iconic, interesting experience’

In OOH News By Bhawana Anand - November 21, 2017

Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space

‘Globally OOH is leveraging mobility in significant ways’

In OOH News By Satarupa Chakraborty - November 17, 2017

In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market

Industry leaders to deliberate upon growth opportunities in Delhi NCR market

In OOH News By M4G Bureau - November 16, 2017

Pawan Bansal, COO, Jagran Engage; Dipankar Sanyal, CEO, Platinum Communications, Pramod Bhandula, Executive Chairman, JCDecaux India; and Amit Kapoor, Director, US Advertising will deliberate upon ‘Where does the Delhi NCR OOH business go from here – way forward goals’

SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release

In Campaigns By Ria Banerjee - November 15, 2017

In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Gallery By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street.

SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’

In Campaigns By Ria Banerjee - November 07, 2017

Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Campaigns By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives

Pickcel aims to grow digital signage market with cloud solutions

In OOH Solutions By Amaan Kazmi - November 06, 2017

The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth